Though there are objective and critical views of deviance, subjective views look at how deviance is constructed relative to cultural norms. Deviance is then a behavior that is defined as deviant within a cultural context.
In the United States, we tend to see violence and guns as more socially acceptable and sex as less socially acceptable than other industrialized countries. In Texas, this line became clear when university students carried out a ‘Cocks not Glocks‘ protest, bringing sex toys around campus in protest of a new law allowing concealed weapons on campus.
image from Newsweek
The relative deviance of sex and sexuality can also be seen in how various countries rated the film Fifty Shades of Grey.