I previously posted a reference to campus gun policies in relation to relative deviance and sex. Relative deviance is when behavior is defined as deviant in a cultural context. Restated, how we define deviance is dependent upon both when/time and where/culture. With the recent school shooting in Florida, activists are mobilizing around changing gun laws. Various sources are making cultural comparisons to point to the duality of Americans’ views on guns.
This is not a new phenomena. Imagery and ideas of rebellion have been used to sell products for decades. Sites such as Jezebel, Sociological Images, and this blog have previously looked at this issue. Following are some additional examples:
The article “German Pegida row over non-white photos on Kinder bars” explores reactions to the change in Kinder chocolate packaging. Some white people were infuriated, saying this was a case of political correctness gone amuck. It had to be pointed out that the new young men represented on the chocolates were, in fact, Germany’s football team as children. The article does not address how white people like to use people of color’s bodies for sports, music, or tourism but are not concerned with their safety or social inequality.