The Ikea chain of stores is a “world-wide wonder” with locations in 49 different countries. Marketing, and more specifically the annual catalogue, are adapted to their respective countries. Quartz has an interesting article about some of these variations and resulting controversies. Image from The Moscow Times
A Pepsi ad featuring Kendall Jenner recently made it into the news:
The ad was widely met with derision.
This is not a new phenomena. Imagery and ideas of rebellion have been used to sell products for decades. Sites such as Jezebel, Sociological Images, and this blog have previously looked at this issue. Following are some additional examples:
There is also a great tumblr “Congrats, you have an all male panel!” that shows approval through an image of David Hasselhoff giving a thumbs up. The site takes submissions and includes some of the following: