image from the Labadie Collection
from Sociological Cinema
The second shift references that women face inequality in the home after facing it in their workplaces. The relative amount of housework women do has gone down, but their share has remained significantly higher than men’s. Data from the 2015 America Time Use Survey from the Bureau of Labor Statistics shows men average 1 hour and 25 minutes per day of housework while women average 2 hours and 15 minutes.
In this commercial for laundry detergent from India, which has one of the largest gender housework gaps, a father promises to begin to “Share the Load.” The commercial ends with the words “Why is laundry only a mother’s job?”